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What this report shows

Loyalty program performance including signups, points earned and spent, member retention, and lifetime value comparison between members and non-members.
Data refreshes hourly. Last refresh time appears at the top.

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Filters

Filters showing date, first order brand, and first order outlet
  • Date — Date range. Defaults to past 3 months.
  • First order brand — Filter by brand where customer first ordered.
  • First order outlet — Filter by outlet where customer first ordered.

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Sections

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User summary and points summary

Two panels showing user summary with customer count, member count, signup rate, loyalty member count, and loyalty adoption rate; and points summary with reward value earned, spent, redemption rate, expired, expiry rate, and balance
User summary:
  • Customer count — Total customers in the filtered period.
  • Member count — Customers who signed up (created an account).
  • Signup rate — Member count ÷ customer count.
  • Loyalty member count — Members enrolled in the loyalty program.
  • Loyalty adoption rate — Loyalty members ÷ total members.
Points summary:
  • Loyalty reward value earned — Total value of points earned.
  • Loyalty reward value spent — Total value of points redeemed.
  • Redemption rate — Value spent ÷ value earned.
  • Loyalty reward value expired — Value of points that expired.
  • Loyalty rewards expiry rate — Expired ÷ earned.
  • Loyalty rewards balance — Outstanding points value (earned - spent - expired).

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AI insights

AI-generated insights about loyalty program performance, member spending, and adoption opportunities
AI-generated analysis of loyalty program performance, highlighting high-value outlets, member vs non-member spending, and adoption opportunities.

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% orders from members (weekly)

Line chart showing percentage of orders from members over time, broken down by source
What percentage of orders come from members (vs guests), broken down by order source. Higher percentages indicate stronger member engagement.

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% of orders with points earned (weekly)

Line chart showing percentage of orders where points were earned over time, by source
What percentage of orders earned loyalty points. Low percentages may indicate members aren’t logging in or points aren’t being awarded correctly.

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% of orders with points spent (weekly)

Line chart showing percentage of orders where points were redeemed over time, by source
What percentage of orders used points for redemption. Track whether members are actively using their rewards.

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Signup rate (monthly)

Combination chart showing member count, customer count, and signup rate percentage over time
Monthly signup conversion rate. Blue bars show member signups, orange bars show total customers, pink line shows signup rate percentage.

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Lifetime value by loyalty status

Bar chart comparing median lifetime value between loyalty members and non-loyalty members
Median lifetime value comparison between loyalty members and non-members. Use this to quantify the value of your loyalty program.

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User retention by loyalty status

Line chart showing active user retention over 12 months for loyalty members vs non-loyalty members
How well you retain loyalty members vs non-members over time. Higher retention among loyalty members validates the program’s effectiveness.

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Members by activity status

Donut chart showing members split by active, inactive, and dormant status
Current member breakdown by activity:
  • Active (Last 30 days) — Ordered recently.
  • Inactive (31-60 days) — No orders in 31-60 days.
  • Dormant (>60 days) — No orders in over 60 days.

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Interactive features

  • Drill down — Click any metric or chart to see underlying data.
  • Download — Export data from any chart or table.
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  • AI assistant — Ask questions about your data. See Using reports.