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Atlas Online sends tracking events so you can see which ads lead to orders. Atlas installs your Meta Pixel or Google Tag Manager (GTM) container. You don’t need to add code to your ordering site.

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Get your tracking installed

You can use Meta Pixel, GTM, or both. Have admin access to your advertising accounts before setting up campaigns.
  1. Copy the ID for the service you use:
    • Meta Pixel for Facebook and Instagram ads: open Data sources in Meta Events Manager. Copy your Pixel (dataset) ID.
    • Google Tag Manager for Google Ads, Google Analytics 4 (GA4), and other tags: copy your container ID. It looks like GTM-XXXXXXX.
  2. Send the ID to your Atlas WhatsApp group. Atlas installs it across your ordering journey and confirms when it’s live.
  3. For GTM, add your GA4 or Google Ads tags inside your container. Set their triggers using the events below, then publish the container. Unpublished tags won’t fire.
If you already use GTM, add your Google Ads tag (AW-XXXXXXXXX) inside it rather than installing it separately. If an old container is installed, tell Atlas which container to keep so events aren’t counted twice.

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Events your site sends

GTM events are available in the data layer. This is a shared list of site actions your tags can read. These events don’t configure your advertising conversions automatically. The purchase event fires on the order confirmation page, only after payment succeeds.

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Connect your campaigns to purchases

  • Set each Meta ad set or Google Ads conversion action to track purchases, not page views or add-to-cart events.
  • Use the same Pixel ID or GTM container you shared with Atlas.
  • Link ads directly to your Atlas ordering site. If ads land on your brand website first, load the same pixel or container there too. For example, brand.com and order.brand.com.
  • For Google Ads, add a Conversion Linker tag on all pages in GTM. This helps connect ad clicks to purchases.
For GA4 journeys across different root domains, ask your marketing team to configure cross-domain measurement. Atlas’s installation covers your Atlas ordering site. Purchases on other ordering platforms need tracking set up with those platforms.

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Check your tracking

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Meta Pixel

  1. Open your pixel in Events Manager and check the last seven days for the events above.
  2. In Ads Manager, add a Results or Purchases column. Purchases can take time to appear after showing in Events Manager.

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Google Tag Manager

  1. Open your ordering site in Google Tag Assistant and go through to checkout. Check that your container loads and the events appear.
  2. Check a real, paid order in Tag Assistant or GA4 realtime to verify the purchase event.

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Troubleshooting