> ## Documentation Index
> Fetch the complete documentation index at: https://help.atlas.kitchen/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales trends

> Track sales performance over time with period comparisons and breakdowns.

**Available for:** <Badge>Manager</Badge> <Badge>Finance</Badge> <Badge>Admin</Badge>

[Go to report →](https://portal.atlas.kitchen/analytics/sales-trends)

## What this report shows

Track how your sales are trending over time. Compare current performance against previous periods and see daily patterns across different dimensions.

## Filters

<Frame caption="Sales trends filters">
  <img width="700" src="https://mintcdn.com/atlaskitchen/1FzLo1Se47VVlcDz/images/reports/sales-trends-filters.webp?fit=max&auto=format&n=1FzLo1Se47VVlcDz&q=85&s=58d034d05d5bb52d066dddd6d7c6186d" alt="Filter interface showing serving date/time, serving date granularity, outlets, order created date/time, brand, source, fulfilment type, serving hour of day, and serving day of week" data-path="images/reports/sales-trends-filters.webp" />
</Frame>

* **Serving date/time** — When orders were fulfilled. Defaults to the past 7 complete days.
* **Serving date granularity** — Group data by date, week, month, quarter, or year.
* **Outlet(s)** — Filter by one or multiple outlets.
* **Order created date/time** — When the order was created.
* **Brand** — Filter by brand.
* **Source** — Where orders came from (POS, scan to order, kiosk, etc.)
* **Fulfilment type** — Dine-in, pickup, or delivery.
* **Serving hour of day** — Filter by specific hours.
* **Serving day of week** — Filter by specific days.

## Sections

### Month-to-date sales

Current month's net sales compared to:

* **Last MTD** — Same period last month
* **Last year MTD** — Same period last year

### Week-to-date sales

Current week's net sales compared to:

* **Last WTD** — Same period last week
* **4 weeks ago WTD** — Same period 4 weeks ago

<Frame caption="Month-to-date and week-to-date sales with period comparisons">
  <img width="700" src="https://mintcdn.com/atlaskitchen/1FzLo1Se47VVlcDz/images/reports/sales-trends-mtd-wtd.webp?fit=max&auto=format&n=1FzLo1Se47VVlcDz&q=85&s=d169ba8cc4ddc4a83150f201bb594d90" alt="Month-to-date net sales showing $2,378.35 with comparisons to last MTD and last year MTD, and week-to-date net sales showing $986.53 with comparisons to last WTD and 4 weeks ago" data-path="images/reports/sales-trends-mtd-wtd.webp" />
</Frame>

### Metrics for period

Summary metrics for your selected date range:

* **Gross sales** — Total sales before discounts and tax
* **Net sales (excl. tax)** — Sales after discounts, excluding tax
* **Order count** — Total number of orders
* **Average order value** — Net sales divided by order count
* **Average cover value** — Net sales divided by total covers

<Frame caption="Metrics for period">
  <img width="300" src="https://mintcdn.com/atlaskitchen/1FzLo1Se47VVlcDz/images/reports/sales-trends-metrics.webp?fit=max&auto=format&n=1FzLo1Se47VVlcDz&q=85&s=b05ac5e1aef9641938405641da445fb4" alt="Metrics showing gross sales, net sales, order count, average order value, and average cover value" data-path="images/reports/sales-trends-metrics.webp" />
</Frame>

### Daily sales and order count

A combined chart showing:

* **Order count** (blue bars) — Number of orders per day
* **Net sales** (orange line) — Net sales excluding tax per day

<Frame caption="Daily sales and order count chart">
  <img width="700" src="https://mintcdn.com/atlaskitchen/1FzLo1Se47VVlcDz/images/reports/sales-trends-daily.webp?fit=max&auto=format&n=1FzLo1Se47VVlcDz&q=85&s=fb1f073290dbb1387cd24bff0a7fc4ba" alt="Bar and line chart showing daily order count as blue bars and net sales as an orange line over a week period" data-path="images/reports/sales-trends-daily.webp" />
</Frame>

### Breakdown by source

Daily net sales stacked by order source (e.g., Kiosk, POS, Scan to Order, Web).

### Breakdown by fulfilment type

Daily net sales stacked by fulfilment type (Delivery, Dine-in, Pickup).

### Breakdown by outlet

Daily net sales stacked by outlet. Useful for comparing location performance over time.

### Breakdown by brand

Daily net sales stacked by brand. Useful for multi-brand operators.

<Frame caption="Sales breakdowns by source, fulfilment type, outlet, and brand">
  <img width="700" src="https://mintcdn.com/atlaskitchen/1FzLo1Se47VVlcDz/images/reports/sales-trends-breakdowns.webp?fit=max&auto=format&n=1FzLo1Se47VVlcDz&q=85&s=b469128e3b87ae6807b7992564280ab5" alt="Four stacked bar charts showing daily net sales broken down by source, fulfilment type, outlet, and brand" data-path="images/reports/sales-trends-breakdowns.webp" />
</Frame>
