> ## Documentation Index > Fetch the complete documentation index at: https://help.atlas.kitchen/llms.txt > Use this file to discover all available pages before exploring further. # Loyalty report > Track loyalty program signups, points activity, and member value. **Available for:** Manager Finance Admin [Go to report →](https://portal.atlas.kitchen/analytics/loyalty) ## What this report shows Loyalty program performance including signups, points earned and spent, member retention, and lifetime value comparison between members and non-members. Data refreshes hourly. Last refresh time appears at the top. ## Filters Filters showing date, first order brand, and first order outlet * **Date** — Date range. Defaults to past 3 months. * **First order brand** — Filter by brand where customer first ordered. * **First order outlet** — Filter by outlet where customer first ordered. ## Sections ### User summary and points summary Two panels showing user summary with customer count, member count, signup rate, loyalty member count, and loyalty adoption rate; and points summary with reward value earned, spent, redemption rate, expired, expiry rate, and balance **User summary:** * **Customer count** — Total customers in the filtered period. * **Member count** — Customers who signed up (created an account). * **Signup rate** — Member count ÷ customer count. * **Loyalty member count** — Members enrolled in the loyalty program. * **Loyalty adoption rate** — Loyalty members ÷ total members. **Points summary:** * **Loyalty reward value earned** — Total value of points earned. * **Loyalty reward value spent** — Total value of points redeemed. * **Redemption rate** — Value spent ÷ value earned. * **Loyalty reward value expired** — Value of points that expired. * **Loyalty rewards expiry rate** — Expired ÷ earned. * **Loyalty rewards balance** — Outstanding points value (earned - spent - expired). ### AI insights AI-generated insights about loyalty program performance, member spending, and adoption opportunities AI-generated analysis of loyalty program performance, highlighting high-value outlets, member vs non-member spending, and adoption opportunities. ### Points summary by source Loyalty points activity broken down by order source. ### % orders from members (weekly) Line chart showing percentage of orders from members over time, broken down by source What percentage of orders come from members (vs guests), broken down by order source. Higher percentages indicate stronger member engagement. ### % of orders with points earned (weekly) Line chart showing percentage of orders where points were earned over time, by source What percentage of orders earned loyalty points. Low percentages may indicate members aren't logging in or points aren't being awarded correctly. ### % of orders with points spent (weekly) Line chart showing percentage of orders where points were redeemed over time, by source What percentage of orders used points for redemption. Track whether members are actively using their rewards. ### Signup rate (monthly) Combination chart showing member count, customer count, and signup rate percentage over time Monthly signup conversion rate. Blue bars show member signups, orange bars show total customers, pink line shows signup rate percentage. ### Lifetime value by loyalty status Bar chart comparing median lifetime value between loyalty members and non-loyalty members Median lifetime value comparison between loyalty members and non-members. Use this to quantify the value of your loyalty program. ### User retention by loyalty status Line chart showing active user retention over 12 months for loyalty members vs non-loyalty members How well you retain loyalty members vs non-members over time. Higher retention among loyalty members validates the program's effectiveness. ### Members by activity status Donut chart showing members split by active, inactive, and dormant status Current member breakdown by activity: * **Active (Last 30 days)** — Ordered recently. * **Inactive (31-60 days)** — No orders in 31-60 days. * **Dormant (>60 days)** — No orders in over 60 days. ## Interactive features * **Drill down** — Click any metric or chart to see underlying data. * **Download** — Export data from any chart or table. * **Copy values** — Click any metric to copy to clipboard. * **AI assistant** — Ask questions about your data. See [Using reports](/reports/using-reports#ai-assistant).